Performance Media
Certified across Google Ads & Meta. Planned, bought and optimized paid campaigns end-to-end.
I've managed & executed digital media buying across social platforms and Google — audience segmentation, creative optimization and reporting — delivering targeted campaigns that drove awareness, engagement and measurable results for a variety of industries.
Performance-driven campaign targeting Myanmar users abroad. Strategic audience segmentation and dynamic creative optimization built awareness, drove installs and grew a loyal user base in key international markets.
CPM and CPC campaign targeting Myanmar users living in Thailand and Malaysia — driving awareness and clicks with consistent delivery and measurable engagement across both countries.
Geo-targeted Yangon SME & enterprise decision-makers. Facebook delivered 836K impressions and 33K clicks at $0.02–0.10 CPC; Display hit 4.9% CTR at $0.01 CPC; LinkedIn reached senior professionals.
Eye-catching video ad campaign for two Bangkok shows by the Singapore Deep House/Techno DJ — built to capture the energy of her sets and connect with fans on Meta platforms.
Awareness campaign for the band's show at The Roxy, centred on a video ad capturing their bold, edgy vibe and tailored to grab attention on Meta placements.
Dynamic video ad campaign for her Singapore show — amplifying reach, engaging fans and driving event attendance through Meta platforms.
A dynamic series of video ads in multiple sizes optimized for Meta placements — creative direction emphasizing the band's bold personality with striking visuals and engaging messaging.
